Investment is coming from exploiting analytics to make B2C processes more efficient and improve customer marketing efforts. Investment will also be aligned to B2B analytics, particularly in the supply chain management space, where annual spending is expected to grow 10.6 per cent in 2014,” said Richard Gordon, managing vice president at Gartner. “The focus is on enhancing the customer experience throughout the pre-sales, sales and post-sales processes.
“IT spending to reach $3.8tn in 2014, with enterprise software in for biggest boost” via Computing
$3.8 trillion folks in one year. There is nothing boring about that.
Source: bch.me
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