Version One Ventures

OCTOBER 18, 2012

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. Consumerization of IT has accelerated the pace of software adoption in the enterprise, placing greater significance on market traction and momentum.

IP 163

IP Technical Review B2C Social Network 163

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Up and Running

JUNE 4, 2019

By 2021, global B2C ecommerce sales are expected to surpass $4.5 If you don’t, your competitors are lining up to scoop up those sales. Aside from direct to consumer online sales, shipping and fulfillment challenges can also have an impact on online retails who also sell their products through larger retailers. In the U.S.,

Software Review 75

Software Review Technical Review eCommerce B2C 75

Seeing Both Sides

JULY 11, 2013

I''ve been thinking a lot lately about scaling sales. . Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. How do I build a repeatable, scalable sales process that is like an industrial machine - not a crafts project? 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

YoungUpstarts

APRIL 14, 2015

According to testing software provider Optimizely, A/B testing involves performing trials on two versions of a page, including the control, or A, version, and the version that contains the changes, or the B version. She has worked with B2B and B2C companies such as Dell, AMD, Seagate Technologies, Blu-Ray Disc Association and more.

B2C 100

B2C Hosting Web Development B2B 100

Hearpreneur

JULY 17, 2020

Thanks to Noufal Bava, Epixel MLM Software ! #5- 5- Software, app, and web development. Software, app, and web development are two industries that have continued to grow in the first half of 2020, and I see both having a very bright future moving forward. A lot of new digital wallets are not only restricted to B2C transactions.

Technical Review 124

Technical Review Entrepreneur Software Review Artificial Inteligence 124

YoungUpstarts

OCTOBER 27, 2020

Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences. However, various companies may prefer B2C engagements to B2B. For instance, you may download a software that tracks website or app activity from users. Brand loyalty may open new doors for sales growth.

B2C 154

B2C Artificial Inteligence Marketing Social Media 154

YoungUpstarts

NOVEMBER 11, 2016

It is unlike the B2C (business-to-consumer) industry many of us interact with on a daily basis – be it through grocery shopping or buying a gift for a friend – and there are several unique distinctions between the two industries. B2B customers are more valuable and more difficult to replace than B2C. by Robert C.

B2B 200

B2B B2C Entrepreneur Cofounder 200

ConversionXL

MARCH 6, 2019

Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. LinkedIn video ad metrics. Does it work?

Video 129

Video B2B Technical Review Campaign 129

Duct Tape Marketing

JUNE 7, 2023

Tiffani emphasizes the need for a balanced approach to company strategy that involves all stakeholders, including IT, Marketing, Sales, Operations, and HR. Every year inbound brings together leaders across business, sales, marketing, customer success, operations, and more. A marketer sends a sales qualified lead over to the sales team.

Employee 76

Employee Technical Review Advisory Board Sales 76

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Are B2B communities B2C? And these are a lot of the software platforms that I work with that would be extremely pricey for many consultants, solopreneurs, small business owners. In fact, that's predominantly my clients right now.

Community 93

Community B2B B2C Technical Review 93

Austin Startup

APRIL 17, 2017

Thrillbox Visual Semantics Visual Semantics builds cloud-based software to stream ‘predictive intelligence’ to AR/VR hardware and software applications primary for real time threat analysis. This position will provide sales, negotiation, CRM and inbound/outbound outreach experience. The Clubhouse is Now On-Demand | Partake.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

The Startup Magazine

JUNE 1, 2021

When it comes to e-commerce sites, most people think only of B2C relationships, but all of the same principles and advantages apply equally to the B2B sector where goods are involved. Real-time integration with ERP (enterprise resource planning) software. Dashboard for sales reps.

B2B 118

B2B eCommerce B2C Database 118

ConversionXL

SEPTEMBER 20, 2018

This isn’t limited to the B2C space. Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Let me ask you two questions: Would you like to see and use a software product before buying it? The sales-led GtM strategy. Do you agree?

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

ConversionXL

MARCH 31, 2021

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. The same goes for your sales conversations; why did new leads seek you out, and what objections do you hear during the sales process? Cold email and referrals have often been quite effective.

Audience 127

Audience Non-Compete Distribution Channel 127

Duct Tape Marketing

DECEMBER 24, 2015

How to get the most out of your Christmas sale on a budget on Adwords written by Guest Post read more at Duct Tape Marketing. It’s no news that the holidays increases sales, however, one of the drawbacks of the holiday season is the increases of competition and marketers. photo credit: Wikimedia.

Sales 28

Sales Matching B2C Campaign 28

Women Entrepreneurs Can

APRIL 5, 2019

Small B2B or B2C conferences. During: Use event management software to add names and contact information of every new subscriber. This is where you can really generate sales. Remember the software that you used to keep track of registrant’s names, and maybe each new follower that engaged with you on social media?

Small Business 40

Small Business Marketing Social Media Hosting 40

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. We got 300.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

MAY 22, 2017

A Brief History of Marketing Technology Software. Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Austin Startup

APRIL 27, 2019

Who says Austin can’t do B2C now ? At the beginning of Coremetrics in 1999, the market risk was whether or not companies would embrace the outsourced model (what we called ASP, or Application Service Providers, back then, and are now called SaaS, or Software as a Service, or “cloud” providers). As of today, RetailMeNot is worth $1.33

B2C 51

B2C Austin Cofounder IPO 51

Austin Startup

OCTOBER 15, 2017

Will his digital presence measurably affect sales of his newest book What Unites Us ? However, that is wishful thinking if your customer decision makers have budgets for percentage payments and software buying is handled by a different group and a different procurement process. What happens to his digital property when he passes?

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

View from Seed

JANUARY 11, 2018

In our portfolio, Code Climate is a perfect example of this, as its software becomes embedded within an engineering team’s daily workflow. Troops is similarly embedded into the workflow of sales and marketing teams — it’s the glue between daily internal conversations and customer interactions. Alignable ).

B2B 120

B2B B2C Vertical Portfolio 120

Version One Ventures

NOVEMBER 19, 2019

And as we’ve been investing in more B2C companies recently, we’re reminded just how popular this strategy to monetization continues to be. For example on Amazon, professional sellers pay a monthly subscription as well as a per sale closing fee, and buyers pay an annual subscription for unlimited delivery. .

B2C 91

B2C Portfolio Business Model Software 91

VC Cafe

NOVEMBER 3, 2020

Once Amazon had a strong foothold on books, it gradually added related categories:CDs, DVDs and software. Land and expand ” is a sales technique to land a client with a small deal, and then sell into the broader org to expand your footprint to more seats, additional departments or more products & services.

Venture Capital 142

Venture Capital B2C B2B Distribution 142

The Startup Magazine

AUGUST 20, 2020

Anything you can do to make products more affordable or position them in a more essential light will go a long way for sales. If you’re a company that has traditionally marketed itself to the B2C arena, could you provide value on the B2B front? Consider Alternate Markets. What about the other way around? Have Goals.

Small Business 183

Small Business Management Non-Compete B2C 183

Up and Running

JULY 10, 2017

Sales are usually physiologically motivated, like computer games addiction, high loyalty toward a company (I used to buy lingots at Duolingo just because I appreciate the great work they’ve done with the app), or an impeccable value of the add-on, like Skype ’s paid option to make calls via a landline. It’s mostly popular with B2C markets.

Startup 110

Startup Non-Compete Viral Software Review 110

ConversionXL

JANUARY 18, 2022

If you spam the non-buyers with sales CTAs, you’ll only annoy them. For example, if you offer an affordable solution in a notoriously expensive software category, you may be perceived as an entry-level platform for startups or small teams with smaller budgets. They show original sales intelligence data and they post relatable memes.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. John Jantsch (08:26): If somebody was, you know, just the typical sort of sales kind of questions, like what's the key difference between years and X?

Marketing 76

Marketing Differentiation B2C PR 76

The Startup Magazine

MARCH 25, 2020

Rushing your SaaS product to market to capitalize on the still-growing demand for cloud-powered software solutions might seem sensible, but this can also lead to problems if you overlook the importance of positioning. Trust is paramount to brand reputation and thus tightly tied to success in both a B2B and B2C context.

B2B 84

B2B B2C Startup Reputation 84

David Teten

SEPTEMBER 23, 2017

I previously posted a detailed presentation with sales technology tools useful for B2B sales. is an AI bot which helps companies refine their sales pitch to VCs. Sebastian Soler recently launched Knowledge.vc , which uses software and machine learning to enhance deal sourcing and diligence for VC firms. Pitchbot.vc

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Austin Startup

AUGUST 29, 2017

That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. In software, services, or more complex product offerings, the packaging can get significantly more complicated. Let’s break this down. Let’s start at the beginning.

Differentiation 54

Differentiation Virginia .Net B2C 54

VC Cafe

MARCH 15, 2016

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. sales or support). Use the right tools.

Sales 60

Sales Marketing Sales Cycle B2C 60

YoungUpstarts

OCTOBER 2, 2014

We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel. We’re building what we define as content marketing automation software.

Marketing 162

Marketing Curation B2C Audience 162

VC Cafe

OCTOBER 28, 2021

And by making these tools accessible to users with just a few clicks, enterprise software providers can reach markets at a scale and speed that were impossible in the client-server paradigm. Aaron Levie put it nicely in 2019: 10 years ago, the combined public market caps of bottom-up, user-led enterprise software companies was $0.

B2B 167

B2B Sales Cycle Software Mobile 167

Version One Ventures

FEBRUARY 27, 2014

When developing a business model, every software and app start-up eventually faces the same core question: Should we focus on monetizing customers or driving usage? Acquiring business users may prove too costly, forcing start-ups to raise incredible amounts of money to finance aggressive sales and marketing efforts for a free app.

Viral 154

Viral B2B B2C Business Model 154

VC Cafe

NOVEMBER 2, 2019

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. Software as a Service (Saas) benchmarks. In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate.

B2C 141

B2C Technical Review Startup Retention 141