www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

OnlyOnce

APRIL 27, 2010

  Sherry’s follow up article entitled E-mail and Social Media: The New Chocolate and Peanut Butter.  and Liana Evans’ article in ClickZ, Email Can Be Social Media’s Best Friend , both explain the interplay of email and social media nicely.   You can’t, or at least shouldn’t, have one without the other. last year to 1.9B

Social Network 48

Social Network SEM B2C Social Media 48

OnlyOnce

APRIL 27, 2010

Tags: Business Email/Web/Tech.

Social Network 48

Social Network SEM Social Media B2C 48

OnlyOnce

APRIL 27, 2010

Tags: Business Email/Web/Tech.

Social Network 48

Social Network SEM B2C Social Media 48

Cracking the Code

OCTOBER 10, 2008

Keep up the blogging and web casts and we will keep listening and growing. You sell a product that requires an internet connection and a web browser for access, which means your prospects are online! This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts.

Software Review 48

Software Review North America Europe Metrics 48