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18 Ways to Make Your Financial Model Stand Out to Investors

David Teten

A model that shows X% growth over time with no embedded correlation to sales/marketing is a huge red flag. More reasonable: a company with a direct sales model may drive revenue growth based on the number of productive sales reps and a quota, with a target that is higher over time. 15) Bridge historical and projected data.

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The Key Elements of the Financial Plan

Up and Running

Balance sheet. Sales forecast. Major corporations use pro forma statements to illustrate projected numbers, like in the case of a merger or acquisition, or to emphasize certain current figures. A typical profit and loss statement should include: your revenue (also called sales), followed by. Cash flow statement.

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Cash Flow 101: Building a Cash Flow Statement

Up and Running

Most transactions relating to the sale or purchase of property, equipment, or other non-current assets are included in your investing activities, as are any expenses tied up in mergers or acquisitions. Next, you need to consider your gains and losses on any sales of assets made during the pertinent reporting interval.