A Smart Bear: Startups and Marketing for Geeks

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“Fantastic” beats “efficient”

A Smart Bear: Startups and Marketing for Geeks

Instead of nickel-and-diming customers, we earn their loyalty by genuinely improving their blog, not just supplying bandwidth and a CPU. I hope this is sustainable, but is it? After all, quality technical support requires an army of quality technical people, and those don’t come cheap.

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Deep dive: Cancellation rate in SaaS business models

A Smart Bear: Startups and Marketing for Geeks

For example, quick cancels are often due to situations things like “I decided I didn’t want a blog after all” or even “My son used my credit card to set up my website but I’m not going to pay for hosting.”

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Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

My co-hosts were Bob Walsh and Patrick Foley , hosts of the well-known Startup Success Podcast. But you know it’s one of those things where we’re big users of Skype and we can get on the phone and talk and that’s a very high bandwidth kind of thing. Invariably things fall through the cracks.

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