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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

I’ve started a recent series on PR at startups since I get asked for advice on this topic so often. 6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.”

PR 309
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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. An industry report or “ultimate” guide offers more to the target audience than a general “top tips” blog post.

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How to launch a crowdfunding campaign when time’s not on your side

The Next Web

After deciding to launch a crowdfunding campaign for our product, we landed on the date of December 16th, 2013. From our research, it appears Dragon Innovation has the knowledge and know-how of how to run a hardware crowdfunding campaign. We survived the tough vetting process and discussed our next steps. 3) Agreeing on the amount.

Campaign 142
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10 Low-Cost Startup Ideas That Students Can Use

YoungUpstarts

Blogging and social media. Leading lifestyle blog and developing smart content strategy for social media seems very natural and easy for young generation. Successful blogging can help you in becoming local influencer with further development of collaboration and endorsements. 6. Advertising and PR.

Cost 185
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5 Small Business PR Ideas to Skyrocket Sales

Rembrandt Communications

As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. While online and print advertising, email campaigns, and more may be at the top of your list, don’t forget about all of the public relations tools that can give you a competitive edge. That’s right!

PR 162
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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR?

PR 319
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How to analyze and leverage Google’s guest blogging warning

The Next Web

And as such, you are no stranger to guest blogging. So, adhering to Google representatives’ recommendations of creating great content and SEO veterans’ instruction of linking to fresh content, it seems everyone started to guest post in different levels of blogs and content quality. Fast forward to 2014. So, what SHOULD you do in 2014?

CTO Hire 138