A Smart Bear: Startups and Marketing for Geeks

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Attacking your sucky excuses for not blogging

A Smart Bear: Startups and Marketing for Geeks

You already know that nowadays you’re invisible without some sort of social media presence. You already know the (alleged) benefits of having a personal or business blog. But you still don’t blog, and for good reason, right? Blogging is work, and ten other things are more important. But that’s later.

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No, that IS NOT a competitive advantage

A Smart Bear: Startups and Marketing for Geeks

Between this blog and reviewing applications to Capital Factory I see hundreds of pitches a year. No one can compete with my blog because it's copyrighted." We're better at SEO and social media. Social media and SEO is ever-changing quicksand. This is part 1 of the series: 5 Lessons from 150 startup pitches. Silly, right?

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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

We're going to get reviews on blogs.". If you read this blog you're probably a software developer, so even just a few mentions here might be more powerful than $10,000 in A/B tested Google AdWords. Tags: How-To advertising branding lead-gen marketing positioning social media. We're better than everyone else at SEO.". "A

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Startup Therapy: Ten questions to ask yourself every month

A Smart Bear: Startups and Marketing for Geeks

More than that, knowing your "padding" as I used to call it is helpful in making decisions like "Can I afford to try this Risky Expensive Thing," such as making your first hire or trying a $20,000 media blitz. Get excited about your field of expertise but hate writing blog posts and Twittering?

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Reputation isn't as powerful as you imagine

A Smart Bear: Startups and Marketing for Geeks

The most common reaction to my recent announcement of starting a new WordPress hosting company was that this blog provides me with a ridiculous unfair advantage. Most pay $49/mo, a few pay north of $1000/mo (large blogs with serious traffic). Well we got Aaron, and it's because of this blog. And the blog sealed the deal.

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Do I dare call bullshit aloud? Do you?

A Smart Bear: Startups and Marketing for Geeks

I’ll have to let everyone I know about this ridiculous offer to pollute my blog with garbage. I mean, as much as Social Media is supposed to be about “honesty&# and “being human&# and “genuineness,&# of course most isn’t. Therefore you are thinking and acting truthfully , and hence correctly.

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“She doesn’t deserve to be alive”

A Smart Bear: Startups and Marketing for Geeks

What about this blog? Social media usually isn’t a debate, it’s a combination rotary club and soap box. I still remember having 51 so-called subscribers, knowing full well half were blog directories and half of the rest were family members or Smart Bear employees who probably felt it was their duty.

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