Startup Professionals Musings

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5 Ways Writing a Book Will Kick-Start Business Growth

Startup Professionals Musings

In my experience as a business advisor, one of the best ways to get all of these, is to publish a book on the technology, the journey, or some relevant lessons learned. Your book need not be a best-seller, and it probably won’t make you any money directly, but it’s the best business card you could ever imagine.

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5 Unfair Advantages To Help You Succeed In Business

Startup Professionals Musings

I see a good discussion of the relevant strengths and issues in a new book, “ The Unfair Advantage ,” by Ash Ali and Hasan Kubba. Intelligence and insight: book and street smarts. Book smarts represent your current depth of understanding of technology and business concepts. The more you have, the greater your potential.

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5 Key Steps For Launching A Successful Startup Today

Startup Professionals Musings

For example, I remember a classic book by Penina Rybak, “ The NICE Reboot ,” that does a great job of outlining problem solving steps, honed from working with special needs youngsters. After some review of available resources, I’m convinced that problem solving is a learnable trait, rather than just a birthright.

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8 Perspectives On Innovation That You Should Discount

Startup Professionals Musings

I also enjoyed the classic book, “ 63 Innovation Nuggets for Aspiring Innovators ,” by George E. Research published by Harvard many years ago in a book, “ The Innovator’s DNA ,” concludes that innovation is about 30 percent individual genes and 70 percent learnable and driven by motivation.

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5 Pitfalls to Avoid When Transforming Your Business

Startup Professionals Musings

For example, only a few people today still think of Amazon as an online provider of books and related goods, now that they have exploded their business world-wide into every product arena, added web services (AWS), television and film production (Metro-Goldwyn-Mayer), a bricks-and-mortar grocery chain (Whole Foods), and more.

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7 Ethical Fictions Lead Many New Entrepreneurs Astray

Startup Professionals Musings

One 11-year study of over 200 companies over a decade ago, detailed in the book “ Corporate Culture and Performance ,” found that those working on their culture improved revenue by 516%, and increased net income by 755%. I saw a good summary of these in the classic book, “ Ethical Leadership ,” by Andrew Leigh, an expert in this area.

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How To Prevent Gaps in An Innovative Startup Strategy

Startup Professionals Musings

In his book, Moore limits his discussion to the transition between customers that are visionaries (early adopters) and customer pragmatists (early majority), in the context of high technology products that appear “disruptive,” meaning they move innovation in that arena to a new level.