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Beware The Consultant

infochachkie.com

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Consultant.

Equity 40
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How to Have the Best Opening Day Ever

Up and Running

Tom Smith of Insights From Analytics recommends doing PR outreach to local media and sharing your story. The best strategy will vary by industry, but it might be wise to incorporate paid advertising in addition to organic or guerilla marketing. Consider holding a VIP night or soft opening.

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Justin Bieber: Incredible Teen Entrepreneur

Growthink Blog

We call that guerilla marketing. In addition, Scooter started booking Justin on radio shows. Bootstrap, do guerilla marketing and get PR. Bieber did this through social media (YouTube and Twitter), radio show appearances (PR), and doing small local events throughout the US and Canada.