Bootstrapped CPC rule of thumb: MRR/25
A Smart Bear: Startups and Marketing for Geeks
APRIL 29, 2013
One of the root questions you have at the start, which is supposed to be data-driven (but you don’t have data) is: What’s the maximum I should bid for CPC (cost-per-click) campaigns like Google AdWords? ” Easy for them to say, but what about a bootstrapped, profit-driven business?
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