Startup Professionals Musings

SEPTEMBER 13, 2015

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. These people also have the credibility to attract investors.

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crowdSPRING Blog

JUNE 21, 2013

This is a really smart ad campaign from IBM | PSFK – [link]. 20 noteworthy campaigns guaranteed to inspire your own digital marketing | Econsultancy – [link]. “Valuable marketing campaigns are the result of time and user experience, not media and more media.” Does Buzzfeed Know the Secret? |

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crowdSPRING Blog

FEBRUARY 7, 2014

21 Reasons To Bootstrap Your Startup | ZoomShift – crowdspring.co/M5SXUd. 12 inspiring marketing campaigns from Google | Econsultancy – crowdspring.co/1fn1hcw. A special report from The Economist on Tech Startups. Here’s the full PDF – crowdspring.co/1cNY3hP.

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crowdSPRING Blog

JULY 14, 2010

How to Create a Great Startup Office Space on a Bootstrap Budget – [link]. Not sure how long Old Spice can keep it up – but this is a BRILLIANT social media campaign – [link]. Lebron decision was a PR fiasco – but this response from Cav owner is stupid – [link]. DIY fun through the centuries….

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crowdSPRING Blog

JULY 14, 2010

How to Create a Great Startup Office Space on a Bootstrap Budget – [link]. Not sure how long Old Spice can keep it up – but this is a BRILLIANT social media campaign – [link]. Lebron decision was a PR fiasco – but this response from Cav owner is stupid – [link]. DIY fun through the centuries….

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crowdSPRING Blog

JULY 21, 2010

Bootstrapped, Profitable, & Proud: AnswerLab - [link]. The Old Spice Social Media Campaign by the Numbers – [link]. Tips on Effective Use of Crowdsourcing for Small Businesses & Entrepreneurs – [link]. 5 Tips for Managing Your Company’s Brand on the Web – [link]. Good advice … How To Sell – [link].

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crowdSPRING Blog

JULY 21, 2010

Bootstrapped, Profitable, & Proud: AnswerLab - [link]. The Old Spice Social Media Campaign by the Numbers – [link]. Tips on Effective Use of Crowdsourcing for Small Businesses & Entrepreneurs – [link]. 5 Tips for Managing Your Company’s Brand on the Web – [link]. Good advice … How To Sell – [link].

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YoungUpstarts

JULY 8, 2014

billion was pledged to over a million crowdfunding campaign s in 2012. Fund R&D: Bootstrapped raising funds is far ‘cheaper’ than debt or equity. Fund R&D: Bootstrapped raising funds is far ‘cheaper’ than debt or equity. In fact, over $2.7 So what’s driving the interest in Crowdfunding?

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Hearpreneur

AUGUST 10, 2018

Thanks to Bob Afsari, Campaign Creators ! #3- Whether its developing a new business, a new sock design or an ad campaign. Over my career, I’ve built–and successfully sold–several software companies by bootstrapping. 3- In a word, freedom. Photo Credit: Mary Cravets. 10- Creating new things. 11- Autonomy.

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Up and Running

MAY 23, 2016

You could bootstrap your startup and do most of the tough legwork on your own, perhaps while you hold down another job. On the one hand, bootstrapping your business gives you much more control over it. Do your own PR. Whether or not you’ve got the budget, doing your own PR to start with is a good idea.

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entrepreMusings

APRIL 20, 2014

According to Bernd Schoner, author of The Tech Entrepreneur’s Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success. Groom the superstar on your team and you can use her as the backbone of your marketing, recruiting, and PR strategy. That’s why the industry veteran is helpful.

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crowdSPRING Blog

DECEMBER 3, 2010

Bootstrapping is Bullshit – [link]. 24 Email Newsletters Inspiration For Your Next Campaign – [link]. Two Campaigns, One Theme, Different Outcomes – [link]. Entrepreneurs Are Living The Dream, But Are They Happy? – [link]. “be better, be different or be cheaper. Will Freemium Work for You?

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crowdSPRING Blog

DECEMBER 7, 2012

If your small business or startup sends email newsletters or other email marketing campaigns, what is the best time of day to send those emails? The Series A Crunch: One More Reason to Bootstrap and Skip Venture Capital | Enterprise Irregulars - [link]. Here are some of the links that I’ve liked and shared this past week!

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blog.traindom.com

NOVEMBER 29, 2010

We didn’t have a PR company or a bunch of contacts, hence we needed to start from scratch. 36 places where you can submit your startup for some coverage | Traindom Blog (tags: startup pr) [.] 36 places where you can submit your startup for some coverage | Traindom Blog (tags: startup pr) [.] Here are my lists.

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Up and Running

FEBRUARY 6, 2017

They could care less about a fancy marketing campaign or expensive promotional events. For example, one of my marketing campaigns revolved around providing a platform for successful entrepreneurs to answer questions posed by startup and small business operators. This, in my opinion, is where the rubber meets the road in good marketing.

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ultralightstartups.com

MAY 20, 2013

Startup PR. Bootstrapping. Test shortlisted names using trial Google AdWords campaigns to see which names get the best click-throughs (the tactic is described in The Four Hour Work Week and on Marketing Experiments ). April 11, 2012 – Event Recap. Future Energy – Virtual Events. Company Directory. Name A Startup.

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Up and Running

MARCH 21, 2017

Starting in 2011 and over the course of four years, my startup pivoted from an online community tool, to a live sales and support tool, to an outreach platform for businesses, to finally finding its identity in a campaigning and advocacy tool. Finding our niche with the campaigning tool. Why did it fail? What is it? How did it help?

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K9 Ventures

JULY 21, 2016

Launch/Pre-order/Crowdfunding: Do you do a Kickstarter campaign for crowdfunding? Should you do a Self-starter campaign for pre-orders? advertising) on Facebook, Twitter, Google, and be preceded by a press and PR campaign to try and get coverage in the relevant press outlets and blogs.

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A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

But in that one discussion, I talk about HR; I talk about inventory management; I talk about local marketing campaigns. And standing out to a company that got $10 million dollars in funding even before they started Asana is going to be very hard if you bootstrap it with your savings. Jason: That’s called bootstrapping, right.

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Up and Running

APRIL 5, 2016

Or, perhaps your story is about how you bootstrapped your business by starting several side businesses and never gave up on your dream, even in the face of adversity. Tom Smith of Insights From Analytics recommends doing PR outreach to local media and sharing your story. Start building your social media campaign in advance.

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Hearpreneur

SEPTEMBER 16, 2015

When we were deciding what to call our new PR agency we started by writing down a bunch of words that describe what we do, that we felt passionate about. While we were working on the logo it dawned on us that PR was actually uPRoar’s middle name. Thanks to Michael Harris, Uproar PR ! #15 12 – A Friend Helped.

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This is going to be BIG.

JANUARY 31, 2010

Usually these discussions focus on Marketing, PR, Customer Service or an Agency. RSVP: [link] 6:30PM SUXORZ: the worst social media campaigns of '09 Think you know everything about social media? Come laugh and learn as we dissect the twelve worst social media campaigns of 2009. Bootstrapping a community from zero users.

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VC Cafe

JULY 5, 2010

It’s usually hard to figure out who to meet and there’s a range of events within the events, entertainment cocktails, Pr events in restaurants nearby, but there’s no easy way to find out about them. It’s great to see an early stage company bootstrapping and trying to make a difference in an area ripe for disruption.

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Up and Running

FEBRUARY 9, 2015

Most people who bootstrap their business do it on their personal credit card and if yours are maxed out from the day you start your business you’re going nowhere fast. I actually have a chapter in the new book on how to develop a successful crowdfunding campaign. All right, so what do you need to have in place personally?

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ConversionXL

NOVEMBER 19, 2019

A couple of factors influenced our decision: We wanted to stay bootstrapped. We started with some clumsy PR—badgering our clients to mention us in their content in exchange for some free work on their websites. We could either grab a slice of the established market or carve out a new one (e.g., The first (and failed) attempt.

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Professor VC

OCTOBER 20, 2009

However, the individual above was adamant that we should have a PR campaign to let the entrepreneurial community know that we dont participate or support this practice. Bootstrapping 101. Ive written about the practice of charging entrepreneurs in earlier blog posts and it is not something we would ever do at SHA. ► May.

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ConversionXL

NOVEMBER 19, 2019

A couple of factors influenced our decision: We wanted to stay bootstrapped. We started with some clumsy PR—badgering our clients to mention us in their content in exchange for some free work on their websites. We could either grab a slice of the established market or carve out a new one (e.g., The first (and failed) attempt.

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