Bootstrapped CPC rule of thumb: MRR/25
A Smart Bear: Startups and Marketing for Geeks
APRIL 29, 2013
” Easy for them to say, but what about a bootstrapped, profit-driven business? ignoring indirect costs) or saying they’ll “fix that later” by raising prices, finding other channels of revenue. Profit-seeking bootstrapped companies cannot afford those delusions. ” Here’s my way.
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