SoCal CTO

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Pricing Customer Acquisition Sunk Costs and More - Ten Recent Great Startup Posts

SoCal CTO

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. This post looks at the implementation details of HTML 5 video.

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Startup CTO Speaking

SoCal CTO

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. What is our lifetime customer value and how can we drive that up?

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16 Great Startup Posts from March

SoCal CTO

Death By Competitive Analysis - Steve Blank , March 1, 2010 Trading emails with a startup CEO building an iPhone app, I asked him why potential customers would buy his product. You might be surprised why this is the case. In response he sent me a competitive analysis. And it made me sad.

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StartupRoar - Great Content for Startups

SoCal CTO

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

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Getting Started with a Two-Sided Market Business

SoCal CTO

Coming back with no matches is not a very satisfying result and you generally will lose customers that you may have even paid to acquire. The problem for an early stage startup is that without critical mass, the system doesn’t provide much value. Before you determine your specific strategy a few questions to think through: A.

Marketing 204
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Getting Started with a Two-Sided Market Business

SoCal CTO

Coming back with no matches is not a very satisfying result and you generally will lose customers that you may have even paid to acquire. The problem for an early stage startup is that without critical mass, the system doesn’t provide much value. Before you determine your specific strategy a few questions to think through: A.

Marketing 196
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Top 40 Startup Posts for August 2010

SoCal CTO

You can bootstrap your way into existence. Even so, it’s difficult (and perhaps impossible) to operate a small business or startup and not negotiate agreements with employees, vendors, customers, and others. The impact of accelerator programs like Y Combinator, Techstars, Seedcamp, and dozens more are one factor. Know Your Objective.

Startup 191