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The Story of a Google-Spurning, Cancer-Beating, Bowtie-Wearing, Bootstrapped Founder [Traction Podcast #6]

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His company is a bootstrapped startup (for now, he says) that helps other software companies price their products based on what customers will actually pay — and essentially avoid leaving revenue on the table. Startup Lessons You’ll Learn: What tradeoffs a bootstrapped startup’s CEO makes. Inside the Episode.

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Building Something vs. Proving Something

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Increasingly, seed rounds occur after some sort of pre-seed or at least some period of bootstrapping. And the ultimate uncertainties for a seed stage company are around talent and customer demand. Some early customer acquisition data may also be determined by spending against an offering that is described but doesn’t actually exist.

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Why Reporters Ignore Your Seed-Stage Startup Pitches, And How to Fix That

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Although bootstrapping your startup is difficult, that in and of itself is not unique. Editor’s note: You can find more resources around PR, content marketing, and customer acquisition for seed-stage startups in the Marketing & Growth section of our platform. As with No. Above all, avoid cliches.