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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

It’s often said that you shouldn’t talk about price during customer development interviews. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo Even bootstrapped businesses can make this work (e.g. simple enough to be self-service). . $10/mo

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Strategy Roundtable For Entrepreneurs: Exciting Companies Lined Up For Microsoft Startup Grant Finals

ReadWriteStart

Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support. Freshdesk introduces itself as a kind of Salesforce.com for customer support so to speak.

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Bootstrap Mentality: Key Ingredient For Startup Success

YoungUpstarts

Bootstrap was term coined from the computer lingo ‘booting’ which means starting a computer or starting a chain of processes which eventually starts up the operating system. In the startup world, bootstrapping essentially means funding your own venture and not being too dependent on external sources. Spend Wisely. Experiment.

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Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

ConversionXL

Often, little more than a form fill tells you about the potential for a five-figure sale months down the road. Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. Integrate data into goal completions.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. But here’s where a truly great sales artist comes in.

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Strategy Roundtable: Do Not Spray and Pray

ReadWriteStart

Next, Umakant Soni discussed Vimagino.com , a software for Web-based Q&A support to engage customers better on sites that are trying to draw people in and convert them into customers. In addition, we are offering entrepreneurs access to investors and customers through our recently launched our 1M/1M Incubation Radar series.

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Why an investor rejection isn't a knock on you

Hippoland

So unless your feature can increase that outcome – and not just incrementally by 20% but a serious differential like 10x – it’s unlikely that a current happy Mailchimp customer will want to switch to your product. Think about it – if you’re using MailChimp and make let’s say $100 in sales for every send.