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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. With a tactical understanding of two different marketing strategies: demand generation and lead generation. Demand generation vs. lead generation: Critical differences. Demand generation is about creating demand.

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Why do marketplaces make great businesses?

Austin Startup

It’s looking equally good for the bootstrapped and indie-funded marketplaces too. Find your vertical and stick to it (for a few years at least). You’ll get quicker and quicker each time you do it, and soon your reputation will precede you due to pent-up demand from buyers and sellers. They raised a whopping $2.4

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The #1 thing successful founders think about for their next startups

Hippoland

Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). In some sense, their moat is capital, because most people will not be able to access enough capital (either by raising or by bootstrapping) to go after a similar opportunity.

Founder 48
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The #1 thing successful founders think about for their next startups

Hippoland

Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). In some sense, their moat is capital, because most people will not be able to access enough capital (either by raising or by bootstrapping) to go after a similar opportunity.

Founder 48
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Flexible VCs With Structures Between Equity and Revenue-Based Investing

David Teten

According to a recent interview with Founding Partner Andrew Oved, Reformation invests in SaaS (vertical and application software) and consumer product businesses that have achieved $1M-$5M in annualized revenue, while operating capital efficiently. 20% initial ownership. We are a year-long, remote accelerator for early-stage SaaS companies.

Equity 78
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Q&A Wednesday :: GuruStorms

Austin Startup

If you have a difficult question or problem that requires deep vertical knowledge, you can post it as a brainstorm on the site, along with a reward ranging from $1000 to $5000. For questioners, it provides an instant, on-demand team of experts who can answer those difficult questions. It’s more than just Q&A though.

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Raising Money Using Customer Development

Steve Blank

Hopefully this will get more bootstrapping entrepreneurs focusing on making money instead of raising money. Did the VC’s like your team ? Do they believe you have a big enough vision and market. Good to see someone with authority advocating an approach to building startups that we at Agile Entrepreneurs focus on, week after week.