Pricing determines your business
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. Even bootstrapped businesses can make this work (e.g. They’ll have complex buying processes around annual budgets, approvals, ROIs, demos. Think: GoDaddy). This is a hard slog.
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