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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. Even bootstrapped businesses can make this work (e.g. They’ll have complex buying processes around annual budgets, approvals, ROIs, demos. Think: GoDaddy). This is a hard slog.

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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Maybe you'll even get a wobbly demo. WhenBusy is a bootstrapped startup that lets people schedule meetings with you in currently-available time-slots without you having to share your calendar [disclosure: I'm an advisor]. Cue sound of cicadas buzzing. (Or Or "crickets chirping" but in Texas the cicadas are louder.). Advertising ??

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5 Point Guide To Improving ROI As A Small E-Commerce Seller

YoungUpstarts

The industry is booming with the average revenue per user (ARPU) in the US expected to exceed $1,450 in 2020. So lucrative is upselling and cross-selling that many ecommerce stores make most of their revenue from these two sales strategies. More than a third of Amazon’s revenue can be attributed to upsells and cross-sells.

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Need money? Read this!

Berkonomics

Bootstrapping: This term describes your ability to start a business with little investment and grow it using internally generated funds. At the conclusion of the acceleration period, the company participates in a “demo day” in which institutional investors are invited to review the company in a live pitch session.

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How to Go From Startup Founders to a Growing Team

Up and Running

Canny is 100% bootstrapped —we haven’t taken any outside funding. We’re profitable, and we just cracked $800K in annual recurring revenue earlier this year. Here’s how we got started, and our lessons learned from growing a bootstrapped company. Be scrappy in the beginning—especially if you’re bootstrapped.

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Women 2.0 Pitch Night…batter swing!

Sophia Perl of Wisdom

Some of the finalists were generating revenues already and/or have very promising strategic partnerships lined up. I don’t make it out to SF much, but for special occasions I will. The crowd turnout was pretty good and the event was well organized with plenty of food and drinks.

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Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

ConversionXL

That data may include: Form fills PDF downloads Phone calls Email opens/clicks Webinar signups/views Demo requests Free trial signups, etc. Goal Values assign dollar values to conversions—replacing the faulty “a conversion is a conversion” logic with estimated revenue from on-site actions. Thus, a form fill is worth $500.