A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
Your product is designed with natural tripwires to trigger other pricing ( Freemium model ), or not (business model left as an exercise to your future self). Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo Think: GoDaddy).
Duct Tape Marketing
JUNE 4, 2015
It’s using technological enhancements, like responsive design, better navigation, higher resolution visuals, storytelling capabilities, and many more techniques in order to attract your visitors, keep your visitors, and finally, convert your visitors. The evolved user experience is no longer the traditional model of providing information.
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Startup Lessons Learned
APRIL 14, 2009
Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule. People talk about funding funding funding, bootstrapping, etc., In fact, this company hasn’t shipped any new products in months.
mashable.com
SEPTEMBER 22, 2008
Bootstrap – Online bookkeeping software that lets you track sales and expenses, organize your records for tax time, and more. SlideRocket – Design professional quality presentations and then deliver them in person or over the Web. Track leads and manage your sales pipeline.
Both Sides of the Table
MAY 7, 2011
It helps with sales cycles because customers know that they can switch away if they so choose. Joel doesn’t think he could design software for something in which he doesn’t have expertise. Fundraising: Fog Creek was bootstrapped. While customers will be willing to try your product, they think two steps ahead.
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