Bootstrapped CPC rule of thumb: MRR/25
A Smart Bear: Startups and Marketing for Geeks
APRIL 29, 2013
” Easy for them to say, but what about a bootstrapped, profit-driven business? Profit-seeking bootstrapped companies cannot afford those delusions. But a bootstrapped company’s cash-flow won’t allow it, even if the math would work in the long run. ” Here’s my way.
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