Search engine optimization (SEO) can provide low cost opportunities for a startup to market its products and/or services. Startups – especially bootstrapped startups – typically don’t have funds to hire SEO experts and must find ways to execute SEO strategies on their own. Please leave them in the comments? MORE >>

In fact, being forced to build our business on that meager amount played a huge role in our ability to become a leading search engine optimization agency–one that experienced 3,597 percent growth in just three years. For us, that was clearly enterprise search engine optimization. After climbing to the No. 58 spot on the Inc. MORE >>

This applies to bootstrapped companies. I’ve seen first-hand how funded competition can crush a bootstrapping company. And your search engine rankings drop as competitors hire high-end SEO firms. All of this combines to make vertical niches the best option, by far, for someone bootstrapping a company. Not cool. MORE >>

So here is Patrick McKenzie's brilliant talk at Business of Software 2011 on engineering your marketing outcomes. Patrick talks about types of marketing that use engineering skills and won't be rabidly opposed to your developers. We have lots of young engineers in the audience? Marketing comes naturally to some people. MORE >>

Every few months there is yet another “controversy” about the woeful lack of female founders and engineers with lots of weeping and gnashing of teeth.  Bootstrapping Is Close to Godliness – People are always saying that entrepreneurs should not take outside funding if they do not need to.  Where Da Ladies At? MORE >>