A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
Even bootstrapped businesses can make this work (e.g. Often bootstrapped companies of this type boast about having no marketing or sales departments, but the truth is they can’t afford it, and those companies typically grow slowly, often eclipsed by companies who can afford to grow 10x faster. .” Think: GoDaddy).
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 14, 2011
Search Engine Marketing and online ads on the other hand can be set up in minutes. Those higher costs make learning to write ads, manage campaigns, A/B test, and design landing pages a very expensive activity for an early stage, bootstrapping startup. SEO is extremely powerful, but it takes time.
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A Smart Bear: Startups and Marketing for Geeks
APRIL 11, 2017
I started WP Engine in a boom (2010) and it went great. Whether you’re bootstrapping like I did with Smart Bear or raising tens of millions of dollars as we did at WP Engine, this is the right question. When the economy rushes back, you ride the wave.
A Smart Bear: Startups and Marketing for Geeks
MAY 8, 2012
We’ve been bootstrapping up to this point. While I was bootstrapping WP Engine I constantly heard that we’re hamstrung by not taking an investment; after raising a Series A a different set of people expressed their disappointment that I had “sold out.” Are you proud of bootstrapping?
A Smart Bear: Startups and Marketing for Geeks
JANUARY 31, 2012
I still find myself sometimes running WP Engine like the bootstrapped startup that it was for the first 18 months of its life, instead of the funded growth machine that it’s evolved into. If you’re bootstrapping, getting that $1000/mo right now in bottom-line money is in fact the better choice.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 23, 2012
GroupOn’s engine that turned capital into revenue growth was a form of force-feeding rather than building a product). Note that some of those companies were bootstrapped, some bootstrapped and took money later, and some had huge funding from the start.
A Smart Bear: Startups and Marketing for Geeks
MARCH 20, 2012
Erica Douglass bootstrapped her company and sold it for a million dollars while her friends were switching majors for the third time or dicking around at some entry-level job. And let’s suppose I started WP Engine at the same time. She’s successful by any measure. They’re growing faster than my hosting company did.
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