Solving the "marketplace" business model
A Smart Bear: Startups and Marketing for Geeks
MAY 10, 2010
These companies typically make money either by charging sellers for listing (akin to the yellow pages) or by charging a sales commission (akin to a "finder's fee"). At the same time, they also run television ads (with celebrities), are expert at SEO and AdWords, built a user-friendly web site, and do tech support for consumers.
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