A Smart Bear: Startups and Marketing for Geeks

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Bootstrapped CPC rule of thumb: MRR/25

A Smart Bear: Startups and Marketing for Geeks

” Easy for them to say, but what about a bootstrapped, profit-driven business? Profit-seeking bootstrapped companies cannot afford those delusions. But a bootstrapped company’s cash-flow won’t allow it, even if the math would work in the long run. ” Here’s my way.

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No, that IS NOT a competitive advantage

A Smart Bear: Startups and Marketing for Geeks

Software patents are especially useless for small, bootstrapped startups. In all the interviews you've read about founders' success, how many credit their MBA program? Except in certain industries (e.g. food, drug, medical), I'm unaware of companies who stave off quality competitors through patent holdings. How many even have MBAs?

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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Four uncomfortable seconds later, a smile breaks across the founder's face. This is Part 5 of the 5-part series: 5 lessons from 150 startup pitches. Infection built-in, not bolt-on. Frightening honesty.

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How do I stop “analyzing” and pick between two good choices?

A Smart Bear: Startups and Marketing for Geeks

We’ve been bootstrapping up to this point. While I was bootstrapping WP Engine I constantly heard that we’re hamstrung by not taking an investment; after raising a Series A a different set of people expressed their disappointment that I had “sold out.” Are you proud of bootstrapping? What sounds like fun?

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Scars

A Smart Bear: Startups and Marketing for Geeks

” It’s the founder who says she doesn’t need to talk to customers before embarking on a $100,000 development project because “my customers are idiots.” If you’re bootstrapping, getting that $1000/mo right now in bottom-line money is in fact the better choice.

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Teeny bit of traction — what next?

A Smart Bear: Startups and Marketing for Geeks

Burgeoning Startup Founder writes: After a year of work, my startup is now doing about $6,000/mo in revenue and $3,000/mo in profit. Since you’re bootstrapping, “cash now” is far more valuable than “cash later.” This is part of an ongoing startup advice series where I answer (anonymized!)

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A vote for me is a vote for dipshit businesses everywhere

A Smart Bear: Startups and Marketing for Geeks

Let's get the self-aggrandizing plea for attention out of the way: Please vote for my SxSW panel entitled "A Bootstrapped Geek Sifts Through the Bullshit.". He's is biased, of course, because he leads the 200+ company Y-Combinator incubator, but his predictions have already come true for many founders I know personally.