A Smart Bear: Startups and Marketing for Geeks

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No, that IS NOT a competitive advantage

A Smart Bear: Startups and Marketing for Geeks

Software patents are especially useless for small, bootstrapped startups. Next week I'll go into depth on some true unfair competitive advantages — ones that cannot be overcome even by a giant company, a funded company, a bootstrapped company, or an open-source movement. Except in certain industries (e.g.

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How to think about cash vs. equity compensation

A Smart Bear: Startups and Marketing for Geeks

Hard to know, but an important question for a bootstrap startup to answer! Here’s a simple framework for how to come up with those numbers. With WPEngine recently I had yet another question to answer: “What if I took $X/mo salary, then how much equity would you part with? What about $Y/mo?&#

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