The point is that some modest tweaks to the business model may bring costs way down and still meet the need of the market. Once the bootstrapped launch of the play center is cash flow positive, all kinds of options for growing and expanding emerge. And did the bootstrapping limit their ability to grow, as it often commonly assumed?

While we hear about the power of social media as marketing tools, especially for those trying to bootstrap their businesses, but just how effective is it? According to this study, companies that use Facebook and its fan page module to market themselves to customers can increase sales, word-of-mouth marketing, and customer loyalty.