A Smart Bear: Startups and Marketing for Geeks
JULY 12, 2010
Software patents are especially useless for small, bootstrapped startups. We're better at SEO and social media. Social media and SEO is ever-changing quicksand. Except in certain industries (e.g. food, drug, medical), I'm unaware of companies who stave off quality competitors through patent holdings. Can't be true, right?
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
WhenBusy is a bootstrapped startup that lets people schedule meetings with you in currently-available time-slots without you having to share your calendar [disclosure: I'm an advisor]. Tags: How-To advertising branding lead-gen marketing positioning social media. OK, so what can you do to rise above the cacophony that is the Internet?
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A Smart Bear: Startups and Marketing for Geeks
JANUARY 13, 2015
Suppose the goal of this particular company is to achieve $1m in annual revenue for a two-person bootstrapped startup, with a goal to be so efficient as to never have to hire employees, and therefore produce a terrific little business that nets each of them a few million dollars over the next ten years. Bigger markets make things easier.
A Smart Bear: Startups and Marketing for Geeks
APRIL 9, 2012
David Heinemeier Hansson doesn’t deserve to be alive either for instance — he makes millions of dollars at his bootstrapped, profitable, beloved business , he’s honored by geeks for creating Ruby on Rails , he’s a New York Times best-selling author and a race car driver, and all this with a 30-hour work-week.
A Smart Bear: Startups and Marketing for Geeks
MARCH 4, 2010
I feel myself transforming into the Dr. Laura of bootstrapped entrepreneurs.). Tags: Announcements Guest Posts blogging social media writing. Gee, is this therapy for me or for you ? Probably both. So over the next few months I'm going to run a few guest posts. Ground rules. I will still post every Monday, as usual.
A Smart Bear: Startups and Marketing for Geeks
MARCH 8, 2010
For example, you know that to avoid social media shitstorms you're supposed to have stupendous customer service , so you claim as much on your website. In fact, any bootstrapped company should be aiming for slow, consistent growth rather than explosive growth. You can't afford to hire three developers to add features and bugs.
A Smart Bear: Startups and Marketing for Geeks
JANUARY 11, 2010
Between the various things I’ve been doing and my own efforts I started noticing just how much time in this business goes into context work — all of the stuff besides the core of what your are building — and how hard it is, how much you have to sacrifice, especially if you are bootstrapping. may still have some residual value.
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