A Smart Bear: Startups and Marketing for Geeks
JULY 12, 2010
Software patents are especially useless for small, bootstrapped startups. In all the interviews you've read about founders' success, how many credit their MBA program? Except in certain industries (e.g. food, drug, medical), I'm unaware of companies who stave off quality competitors through patent holdings. How many even have MBAs?
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
We're going to use an affiliate program so our customers sell it for us.". WhenBusy is a bootstrapped startup that lets people schedule meetings with you in currently-available time-slots without you having to share your calendar [disclosure: I'm an advisor]. "A friend of mine knows how to get popular on Twitter.".
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A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 13, 2012
Set up an affiliate program and sell bloggers and consultants on how much money they can make. Since you’re bootstrapping, “cash now” is far more valuable than “cash later.” Get new leads to sign up for a newsletter so you can convert them over time.
A Smart Bear: Startups and Marketing for Geeks
MARCH 8, 2010
In fact, any bootstrapped company should be aiming for slow, consistent growth rather than explosive growth. Assume every laptop has a secret program that records all keystrokes, mouse clicks, screen shots, web sites, and emails you read or write. will set the blogosphere ablaze. This is not a bad thing! Assume Big Brother is watching.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 21, 2011
The other is, ‘Don’t forget about bootstrapping.’ I love the interface, best one I’ve seen for this sort of issue and I’ve looked at a lot of different programs that do this sort of service. There are two essays in there, right?
A Smart Bear: Startups and Marketing for Geeks
AUGUST 8, 2012
You can do the same thing with any programming language. It’s just a bootstrapping way to get moving and get some momentum. You know, I liked what Shopify has done, in the sense that they have this gem that uses, I think it’s called Liquid, where it allows people to template. ” I mean, I’ve enjoyed that process.
A Smart Bear: Startups and Marketing for Geeks
MAY 14, 2013
Stop me if you’ve heard this one: Your bootstrapped startup is finally off the ground. You’ve heard affiliate programs can work wonders, so you sign up with a cloud affiliate provider and figure you can afford to pay $50 per signup. You’re able to spend $6000/mo on AdWords to drive leads. Maybe your ads suck?
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