A Smart Bear: Startups and Marketing for Geeks

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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. Even bootstrapped businesses can make this work (e.g. Rather, it fundamentally determines the nature of the product and the structure of the business that produces it. Think: GoDaddy).

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Bootstrapped CPC rule of thumb: MRR/25

A Smart Bear: Startups and Marketing for Geeks

” Easy for them to say, but what about a bootstrapped, profit-driven business? ignoring indirect costs) or saying they’ll “fix that later” by raising prices, finding other channels of revenue. Profit-seeking bootstrapped companies cannot afford those delusions. ” Here’s my way.

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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

WhenBusy is a bootstrapped startup that lets people schedule meetings with you in currently-available time-slots without you having to share your calendar [disclosure: I'm an advisor]. OK, so what can you do to rise above the cacophony that is the Internet? Here come a few ideas; leave more and discuss in the comments ! Advertising ??

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Scars

A Smart Bear: Startups and Marketing for Geeks

I still find myself sometimes running WP Engine like the bootstrapped startup that it was for the first 18 months of its life, instead of the funded growth machine that it’s evolved into. Even at $50/mo, that’s 30 x $50 = $1500/mo in direct new revenue plus side benefits in marketing and branding.

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Teeny bit of traction — what next?

A Smart Bear: Startups and Marketing for Geeks

Burgeoning Startup Founder writes: After a year of work, my startup is now doing about $6,000/mo in revenue and $3,000/mo in profit. It has to be on getting more revenue. Both short-term bursts and, more interestingly, building systematic ways of growing revenue month over month. What should I do next?

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The rise of the “successful” unsustainable company

A Smart Bear: Startups and Marketing for Geeks

After I sold Smart Bear, that division has increased revenue and profit every year, for five years, even through the 2008/2009 economic disaster. GroupOn’s engine that turned capital into revenue growth was a form of force-feeding rather than building a product). But really, are all those acquirers so stupid? Surely not.

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Fermi estimation for startup business models

A Smart Bear: Startups and Marketing for Geeks

and 5%” or “cost to acquire a customer between $50 and $500″ or “average monthly revenue per customer between $20 and $200.” So they’ll need 1666 customers to achieve their revenue target. (We ” Estimating with these extremely wide ranges can be surprisingly useful.