The Next Web

SEPTEMBER 22, 2013

If you pick one vertical and do it well, other folks will find you. Bootstrapping can be fun, you get to iterate quickly, turn on dimes, invent new features on the fly. I love these sites: Hacker News for startup/entrepreneurial advice, TechCrunch and The Next Web for keeping up with trends, [and] Inbound.org for SEO/marketing.”.

Cofounder 164

Cofounder Founder Startup Bootstrapping 164

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. SEO-focused content can drive new traffic to your site while providing prospects with a step-by-step guide to a persistent problem. SEO should lead with intent. But the keyword below shifts the focus entirely to AR rifles.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

A Smart Bear: Startups and Marketing for Geeks

JANUARY 13, 2015

Suppose the goal of this particular company is to achieve $1m in annual revenue for a two-person bootstrapped startup, with a goal to be so efficient as to never have to hire employees, and therefore produce a terrific little business that nets each of them a few million dollars over the next ten years. Bigger markets make things easier.

Business Model 120

Business Model Affiliate Startup Bootstrapping 120

Hippoland

AUGUST 8, 2018

Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). In some sense, their moat is capital, because most people will not be able to access enough capital (either by raising or by bootstrapping) to go after a similar opportunity.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). In some sense, their moat is capital, because most people will not be able to access enough capital (either by raising or by bootstrapping) to go after a similar opportunity.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Software By Rob

NOVEMBER 2, 2011

This applies to bootstrapped companies. I’ve seen first-hand how funded competition can crush a bootstrapping company. And your search engine rankings drop as competitors hire high-end SEO firms. All of this combines to make vertical niches the best option, by far, for someone bootstrapping a company. #3:

Bootstrapping 75

Bootstrapping Revenue Vertical Advertising 75