A Smart Bear: Startups and Marketing for Geeks

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The rise of the “successful” unsustainable company

A Smart Bear: Startups and Marketing for Geeks

But all that investment in growth and sales force didn’t have a long-term payback, and the actual value of the product to small businesses wasn’t as high as claimed, even though the simplest of customer development reveals this fact (ask any restauranteur).

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Solving the "marketplace" business model

A Smart Bear: Startups and Marketing for Geeks

But at first your marketplace won't be large, so to get started you have to deliver value even though you're small. To see this done right, consider Threadless , a bootstrapped marketplace matching people seeking unique T-shirts with people who invent them. Solve the seller side first.

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Smart Bear Live 8: Edwin from MeetingKing.com

A Smart Bear: Startups and Marketing for Geeks

Edwin: Small to medium, so I have people that have teams of five people in their company, 20 people in their company up to 200. Jason: For example, like in America, small business is up to 150. I do think that most of my customers are small/medium businesses. Jason: Okay. I’m just clarifying. Edwin: Yes.

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Episode 3b: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

On the one hand, we’re looking at, you know, the Fortune 5,000,000 [inaudible] small teams, small businesses like us, they’re probably using a small business CRM like Highrise or the free version of Sugar. The other is, ‘Don’t forget about bootstrapping.’ We’ve tried it.

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