A Smart Bear: Startups and Marketing for Geeks

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Fermi estimation for startup business models

A Smart Bear: Startups and Marketing for Geeks

Suppose the goal of this particular company is to achieve $1m in annual revenue for a two-person bootstrapped startup, with a goal to be so efficient as to never have to hire employees, and therefore produce a terrific little business that nets each of them a few million dollars over the next ten years. Bigger markets make things easier.