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It Must Be A Marketing Problem

Steve Blank

The Customer Development process is the way startups quickly iterate and test each element of their business model , reducing customer and market risk. The first step of Customer Development is called Customer Discovery. outside the building and test them in front of customers. VP of Sales – “Sure.”

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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The Hitchhiker’s Guide to the Boston Tech Community (Fall 2013 Edition)

Rob Go

Boston is a great place to start and build a company. However, Boston is a transient town, especially for the student population that refreshes a large number each year. This guide is designed to help you hit the ground running and is a starting point for your entrepreneurial journey in Boston. The Grand-daddy. The Grand-daddy.

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Ardent 1: Supercomputers Get Personal

Steve Blank

The culture and work ethic of Convergent had earned it the title “the Marine Corps of Silicon Valley”. He and his wife Gwen would found the Computer Museum, first in the lobby of DEC headquarters, then in Boston (and now as the Computer History Museum in Mountain View, California.) They would all work in this one company.

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You adapt, or you adopt, or you die

Steve Blank

I was in Boston and stopped by the Harvard Business Review for their IdeaCast podcast. 5:18 Why entrepreneurship thrived in Silicon Valley. 11:20 Steve Jobs on Customer Development. 12:38 The first time I did customer discovery. 5:18 Why entrepreneurship thrived in Silicon Valley.

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We Have A Moral Obligation

Steve Blank

I was in Boston and was interviewed by The Growth Show about my current thinking about innovation in companies and government agencies.The interviewer was great and managed to get me to summarize several years of learning in one podcast. 6:22 What’s Customer Development. It’s worth a listen. 10:01 Lean in Corporations.

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Entrepreneurs are Everywhere Show No. 17: Tiffani Bell and Clay Hebert

Steve Blank

Clay stressed that crowdfunding should not replace Customer Discovery: … Customer Development and Customer Discovery need to be moved earlier – before you launch. If they can unplug me from the project in Boston, and plug me into the project in Chicago with no training and no time lost, that’s great. .

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