View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. We got 300.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

MAY 8, 2014

The BostonGlobe.com achieved a 17% increase in subscribers and The Boston Globe newspaper attained 3,000 new customers and a total of more than $3.6 How The Boston Globe Leverages Value to Thrive in a Turbulent Marketplace. For instance, at the time of the tests, The Boston Globe was a division of The New York Times Company.

Clickthrough 100

Clickthrough Cost Tucson Customer 100

Startup Lessons Learned

APRIL 14, 2009

For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. They are closing orders.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

We are going to leave out companies selling into municipalities or educational institutions due to long sales cycles that are very complex, hard to manage and even harder to profit from. Because there is no human interaction needed with most B2C product sales, the competitive landscape immediately goes global.

B2C 91

B2C B2B Business Model Sales Cycle 91