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Brandanew

Boston

Startup

Your Customers Don’t Need Better Products. They Need Better Stories!

Brandanew

JULY 20, 2016

Here’s what makes Paint Nite a great social story: The first Paint Nite in Boston, in March 2012, was a hit, drawing 50 people. They gave them a narrative which said, you belong, and you don’t need to be competitive or overtly professional. You can do this for fun and a great time out with friends, socially.

Detroit

Detroit Product Customer India

3 Pitfalls of Marketing Automation You Need To Be Prepared For

Brandanew

OCTOBER 12, 2015

Marketing automation is generally promoted as the all in one remedy for a lot of problems for Startups and businesses, especially to be able to scale. Many of us would remember the tons of brands who had scheduled positive messages on social media during the Boston Marathon bombing case that really did land them into a tragic soup.

Software Review

Software Review Marketing Semantic Social Media

Brandanew

Your Customers Don’t Need Better Products. They Need Better Stories!

3 Pitfalls of Marketing Automation You Need To Be Prepared For

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