Startup Professionals Musings

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6 Management Strategies To Maintain Brand Leadership

Startup Professionals Musings

Most of us can still remember when Ford expanded into Brazil with the Pinto model, not realizing the translation had a negative sexual connotation, which severely hurt Ford’s brand in many countries for all models. Yet every change can cause brand dilution or competition you don’t need. Always check language nuances and translation issues.

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Many Startups Stumble on International Cultures

Startup Professionals Musings

Some years ago Brazil had a major balance of payments deficit. Therefore Brazil made it difficult to import products from abroad. Corporations were encouraged to export from Brazil to generate foreign currency and they were allowed to keep a portion of the foreign currency. Local laws prevail.

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International Cultures are Key Business Challenges

Startup Professionals Musings

Some years ago Brazil had a major balance of payments deficit. Therefore Brazil made it difficult to import products from abroad. Corporations were encouraged to export from Brazil to generate foreign currency and they were allowed to keep a portion of the foreign currency. Local laws prevail.

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