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Finding your One Metric That Matters

leananalyticsbook.com

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58
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How to win with marketplaces: The three success factors

The Next Web

Editor’s note: This is a guest post by Sangeet Paul Choudary who analyzes business models for Internet startups at his blog Platform Thinking. Marketplaces are difficult businesses to run. The first and most important metric to watch out for is the percentage of listings that lead to transactions within a certain time period.

Curation 128
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Real time web usage outpaces business models. Direct Response Advertising becomes ever more efficient.

Internet 114