Steve Blank

JUNE 26, 2015

—– Lean Innovation Management. In the last five years “ Lean Startup ” methodologies have enabled entrepreneurs to efficiently build a startup by searching for product/market fit rather than blindly trying to execute. The result will be: a new, Lean version of the Three Horizons of Innovation. Here’s how.

Lean 120

Lean Management Business Model Incubator 120

Steve Blank

NOVEMBER 13, 2012

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. But customers didn’t agree. This made me believe deeply in the extreme importance of talking to customers before investing time and money, something I took to my next startup. ————-.

Japan 292

Japan Customer Development Developer Customer 292

Startup Professionals Musings

SEPTEMBER 13, 2022

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Commit to a major customer. Only one-third make it past their tenth anniversary.

Intellectual Property 341

Intellectual Property Technical Review Startup Incubator 341

Steve Blank

APRIL 16, 2013

In my 21 years as an entrepreneur, I would come up for air once a month to religiously read the Harvard Business Review. It was not only my secret weapon in thinking about new startup strategies, it also gave me a view of the management issues my customers were dealing with. Today, we’ve come full circle as Lean goes mainstream.

Technical Review 327

Technical Review Lean Venture Capital Customer Development 327

Steve Blank

OCTOBER 30, 2012

The Lean LaunchPad Class. You may have read my previous posts about the Lean LaunchPad entrepreneurship class. The class teaches founders how to dramatically reduce their failure rate through the combination of business model design, customer development and agile development using the Startup Owners Manual.

Startup 335

Startup Lean Incubator Business Model 335

Startup Lessons Learned

OCTOBER 11, 2018

As we put the final touches on Lean Startup Conference 2018 , I wanted to take a moment to share more about some of the panels, workshops, and events. The Mastering Customer Discovery workshop will be a forum for practicing and refining customer interview techniques, finding good candidates, and turning what you learn into action.

Lean 103

Lean Las Vegas Cofounder Startup 103

Steve Blank

JUNE 26, 2014

We’ve pivoted our Lean LaunchPad / I-Corps curriculum. We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and.

Intellectual Property 281

Intellectual Property Lean IP Open Source 281

Startup Professionals Musings

JULY 8, 2022

Today more than ever, the evidence is clear that business people need to find and communicate a purpose that goes beyond making a profit, in order to ensure customer engagement, as well as your own, and drive results in the marketplace. As you grow, so will your team and customers.

Technical Review 357

Technical Review Green Social Media Lean 357

Steve Blank

MARCH 8, 2011

In January, we introduced a new graduate course at Stanford called the " target="_blank">Lean LaunchPad. It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. to get hard-earned information.

Lean 298

Lean Business Model Customer Development Guinea 298

Steve Blank

SEPTEMBER 3, 2014

I was driving home from the BIO conference in San Diego last month and had lots of time for a phone call with Dave, an ex student and now a founder who wanted to update me on his Customer Discovery progress. Customer Discovery. He worked hard to deeply understand the customer problems of these two customer segments.

Cofounder 336

Cofounder Founder Technical Cofounder Coder 336

Steve Blank

SEPTEMBER 5, 2013

Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. The next customer segment we tried was startup founders. Wireframes.

Lean 315

Lean Customer Development Sales Cycle Business Model 315

Startup Professionals Musings

APRIL 4, 2022

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Commit to a major customer.

Intellectual Property 261

Intellectual Property Technical Review Incubator Bootstrapping 261

Steve Blank

JUNE 8, 2021

This class is built on conducting in-person of interviews with customers/ beneficiaries and stakeholders, but due to the pandemic, teams now had to do all their customer discovery via a computer screen. How would customer interviews work via video? See here for an extended discussion of remote customer discovery.).

Lean 385

Lean Security Asia SBIR 385

Steve Blank

FEBRUARY 25, 2010

Customer Development is a technique startups use to quickly iterate and test each part of their business model. How you execute Customer Development varies, depending on your type of business. In my book, “ The Four Steps to the Epiphany ” I use enterprise software as the business model example.

Customer Development 266

Customer Development Web Developer Customer 266

The Startup Magazine

NOVEMBER 21, 2018

In essence, a plan or design for the day to day running of your business is all that a business model actually is. But not just any business model will do; you need one designed for your specific business and one that can be adapted as and when you need it to be. Get Customer Feedback. Test First.

Business Model 94

Business Model Lean Guinea Startup 94

Steve Blank

APRIL 16, 2013

In my 21 years as an entrepreneur, I would come up for air once a month to religiously read the Harvard Business Review. It was not only my secret weapon in thinking about new startup strategies, it also gave me a view of the management issues my customers were dealing with. Today, we’ve come full circle as Lean goes mainstream.

Technical Review 219

Technical Review Lean Venture Capital Customer Development 219

Steve Blank

JUNE 23, 2020

The pandemic has upended the business models of most startups and existing companies. As the economy reopens companies are finding that customers may have disappeared or that their spending behavior has changed. Suppliers are going out of business or requiring cash-up-front terms. Here’s how. Lessons Learned.

Customer 436

Customer Marketing Customer Development Lean 436

Steve Blank

JANUARY 22, 2014

Over the years Dino and I brainstormed about how Lean entrepreneurship would affect regional development. Success depends on finding startups that have identified acute customer pains in large markets where conditions are ripe for a new entrant. Few entrepreneurs find this scalable and repeatable business model because it’s not easy.

Early Stage 286

Early Stage Silicon Valley Oregon Technical Review 286

Steve Blank

APRIL 4, 2011

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) talk to more customers?

Customer 234

Customer Business Model Nebraska Cloud 234

Steve Blank

NOVEMBER 16, 2009

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

Customer Development 219

Customer Development Web Developer Customer 219

Steve Blank

MAY 6, 2015

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups. Here’s how. Waterfall Development.

Lean 120

Lean Agile Business Model Customer Development 120

Steve Blank

AUGUST 21, 2013

We’re going to test this hypothesis by teaching a Lean LaunchPad class for Life Sciences and Health Care (therapeutics, diagnostics, devices and digital health) this October at UCSF with a team of veteran venture capitalists. used to serve those customers. Another team reordered their device’s feature set based on customer needs.

SBIR 314

SBIR Technical Review Lean Startup 314

Steve Blank

OCTOBER 24, 2014

—— The Lean Startup process builds new ventures more efficiently. It has three parts: a business model canvas to frame hypotheses, customer development to get out of the building to test those hypotheses and agile engineering to build minimum viable products. Alexander Osterwalder wrote it.

Business Model 335

Business Model Design Customer Development Lean 335

Startup Lessons Learned

SEPTEMBER 15, 2008

Lessons Learned by Eric Ries Monday, September 8, 2008 The lean startup Ive been thinking for some time about a term that could encapsulate trends that are changing the startup landscape. After some trial and error, Ive settled on the Lean Startup. I like the term because of two connotations: Lean in the sense of low-burn.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Professionals Musings

DECEMBER 6, 2019

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Commit to a major customer. Only one-third make it past their tenth anniversary.

Finance 320

Finance Intellectual Property Technical Review Incubator 320

Steve Blank

MAY 7, 2019

Modern entrepreneurship began at the turn of this century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business models, while startups search for scalable business models. This new framework can act as the front-end of Customer Development.

Lean 333

Lean Marketing Agile Customer Development 333

Steve Blank

SEPTEMBER 16, 2014

Surprisingly if you’ve filled out the business model canvas you already know who you need. I was having breakfast with Radhika, an ex-grad student of mine who wanted to share her Customer Discovery progress for her consumer hardware startup. Filed under: Customer Development. Customer Development'

Cofounder 335

Cofounder Founder Intellectual Property Business Model 335

Steve Blank

AUGUST 31, 2009

So what’s wrong the product development model? The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.)

Customer Development 238

Customer Development Developer Customer Silicon Valley 238

Up and Running

JANUARY 29, 2019

Yes, the words “business plan” might trigger some dread about epic documents that take a ton of time to produce—but that’s not necessarily what a business plan needs to be. The Lean Plan for solopreneurs. What about their approach inspires their customers? Profile your ideal customers. Keep it simple.

Lean 64

Lean Business Plan Revenue Forecast 64

Steve Blank

FEBRUARY 6, 2014

The concepts in my Lean LaunchPad curriculum can be taught in a variety of classes–as an introduction to entrepreneurship all the way to a graduate level “ capstone class.”. Our Lean LaunchPad class requires student teams to get out of the building and talk to 10-15 customers a week while they’re building the product.

Lean 278

Lean Customer Development Business Model Email 278

The Next Web

DECEMBER 30, 2012

How do you monetize a unique business model based on users rather than selling an actual product? We have a very simple business model. We create the best experience for creating personalized books, cards and calendars then our customers pay us for these products. Giving it away at Contently. “At

Business Model 133

Business Model Technical Review Advertising B2C 133

Steve Blank

NOVEMBER 18, 2016

We just finished our Lean LaunchPad class at UC Berkeley’s engineering school where many of the teams embedded machine learning technology into their products. Machine Learning Meets Lean – Berkeley Lean LaunchPad Class. Get of the building and test those hypotheses using customer development.

Artificial Inteligence 318

Artificial Inteligence Lean Exit Strategy Startup 318

Steve Blank

JANUARY 30, 2013

With hindsight we should have had “proof of concepts” tested in a corporate center (think ‘pop-up incubator’) where they would do extensive Customer Discovery. We should had done this before assigning the teams to a particular business unit (or had the ability to create a new business unit, or spin the team out of the company).

Programming 265

Programming Technical Review Incubator Intellectual Property 265

Up and Running

OCTOBER 10, 2016

When it comes to business planning, unless an investor has asked you to provide a formal business plan, we recommend writing a Lean Plan instead—it’s faster, more flexible, and will remain relevant throughout the life of your business. All about Lean Planning. Why Lean Planning? Start writing your Lean Plan.

Curation 60

Curation Lean Software Review Forecast 60

Steve Blank

SEPTEMBER 1, 2021

Try innovating inside a large company where 99% of the company is executing the current business model, while you’re trying to figure out and build what comes next. And they also recognize that simply exploiting their existing assets, capabilities, and business models is insufficient for long-term survival.

Incubator 402

Incubator Lean Agile Business Model 402

Steve Blank

APRIL 7, 2020

The classes are built on the Lean Startup methodology: Customer Discovery, Agile Engineering and the Business/Mission Model Canvas. So how do our students get out of the building to talk to customers to do Customer Discovery when they can’t get out of the building? How do should startups do it?

Customer 413

Customer Business Model Restful Video 413

Steve Blank

JULY 13, 2021

Analyzing a case in the classroom, removed from the realities of a new venture, adds little to an entrepreneur’s preparation for the chaos, uncertainty, and conflicting customer responses that all entrepreneurs face. The reality is that most business plans don’t survive first contact with customers.

Lean 433

Lean Agile Business Model Business Plan 433