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6 Keys To A Winning Business Model For Your Customers

Startup Professionals Musings

How do you convince investors that your business model will really work, before you have a revenue stream that exceeds your expenses? Even if you are bootstrapping your business, and you are the only investor, you should be asking yourself the same question. Marketing is everything these days.

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What Is a Business Model? Business Models Explained

Up and Running

Airbnb is a well-known example of the marketplace business model. Understanding the problem you are solving for your customers is undoubtedly the biggest challenge you’ll face when you’re starting a business. Customers need to want what you are selling and your product needs to solve a real problem.

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8 Brand Models To Attract Your Perfect Fit Customer

Startup Professionals Musings

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.

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How to Build a Successful Subscription Business Model

Up and Running

Gartner predicted that “By 2020, all new entrants and 80% of historical vendors will offer subscription-based business models.” For the information and technology industry, subscription models are now a core business model. Conduct market research. Why implement a subscription service?

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What is Personalized Marketing? Learn How to Connect With Customers

Up and Running

The world grows more impersonal by the day, and people crave being more than just another number in the customer queue. During the last few years, marketers have turned toward more personalized experiences to win customers over. What is personalized marketing? Why is personalized marketing effective?

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Even the Smartest VCs Sometimes Get it Wrong – Bill Gurley and Regulated Markets

Steve Blank

He illustrated his talk with regulatory horror stories in the telecom market , electronic health records , and Covid antigen tests. Unfortunately, for startups entering a regulated market following this advice this might not be the optimum path. It’s the antithesis of how founders want to build a business. Why is it bad?

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Turnover Troubles: 5 Mistakes Businesses Make That Drive Customers Away

The Startup Magazine

Retaining your existing customers is arguably as important as attracting new ones. However, many businesses unintentionally make mistakes that lead to customer turnover. Below, we explore five common mistakes that drive customers away, including how they can be avoided to ensure customer retention and satisfaction.