A Smart Bear: Startups and Marketing for Geeks
JANUARY 13, 2015
Often your best estimate of any metric or market behavior or business model component is at best accurate within a power of ten, for example “expected conversion rate between 0.5% Yet another answer might be developing a digital following through social media, email lists, blog posts, eBooks, and so on.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
It’s often said that you shouldn’t talk about price during customer development interviews. Your product is designed with natural tripwires to trigger other pricing ( Freemium model ), or not (business model left as an exercise to your future self).
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A Smart Bear: Startups and Marketing for Geeks
APRIL 28, 2014
Here’s the problem , and how you can change your approach to business development so that it can succeed. A much better approach for business development is as follows: How can the smaller company make money for the larger company in the manner that the larger company already makes money?
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 20, 2016
What would happen if I forced you to develop all your precious, proprietary, secret-sauce code in a public Github repository? One thing would be: You would be judged. ” In this sense, building in public would force you to create quality, artful code. It’s still possible, and occasionally advisable, to operate in secret.
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 20, 2010
As a good student of startup theory, especially modern theories of customer development, this time I was methodical and purposeful. If you want a step-by-step, here's a great guide and checklist of how to do early customer development by Ash Maurya. Even with awesome ideas, you don't know whether it's a business until you talk turkey.
A Smart Bear: Startups and Marketing for Geeks
MARCH 21, 2017
Rather, buyer behavior is rooted in their strategy — a combination of product thesis, their theory of their market’s evolution, how they need to position for customers and against competitors, their long-term brand development, geographic expansion plans, and so on. Facebook asserted publicly that their future was in mobile.
A Smart Bear: Startups and Marketing for Geeks
MAY 1, 2012
Because new pricing tiers better segment customers, prices go up as reputation grows, you create add-on products and services, you create new revenue through business development, and so forth. What’s not true is that you always unlock big growth drivers. Pretty much everything about it is nicer!
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