A Smart Bear: Startups and Marketing for Geeks
APRIL 28, 2014
As the founder of WP Engine, I receive weekly emails from startups proposing a “win-win” deal. Here’s the problem , and how you can change your approach to business development so that it can succeed. “Maybe,” thinks the startup founder, “I can tap that ass. I mean asset.”
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 17, 2011
I put in these particular elements because I did a study of the reasons people cancel at WP Engine , and these are the main reasons for cancellation. For a quality-service company like WP Engine a high cancellation rate is a sign of terminal cancer even if acquisition rates are also increasing, so this metric isn’t useful to us.
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A Smart Bear: Startups and Marketing for Geeks
OCTOBER 3, 2011
I was listening to Noah Kagan (founder of AppSumo and the marketing mind behind Mint , and the author of this great guest post ) talk to the current crop of Capital Factory companies, when he said something so simple, so obviously correct, and yet it completely changed how I thought about my approach to WP Engine.
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 20, 2010
A year after leaving Smart Bear, having talked with dozens of startup founders about their marketing woes, I realized 100% of them needed the marketing-measurement engine I built at Smart Bear. Startup founders in my town of Austin were the most obvious target because it was easy to take them to lunch. There's the magic moment!
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 31, 2011
No, but you have other unfair advantages — you have insight into some market, you have an unlikely team that can both build and sell, you have a rolodex, you have a business model others can’t duplicate, or something else. But for every one of those, another founder has the opposite experience.
A Smart Bear: Startups and Marketing for Geeks
MARCH 11, 2014
Welcome back to Smart Bear Live … the show were Jason speaks with entrepreneurs looking to improve their businesses. Listen to this episode if you want to hear about a founder who has a product and users and paying customers … and is trying to figure out how to take his company to the next level and grow faster.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 24, 2011
So that means stuff like thinking about what a business model might be, it does mean customer development. Well when I hear that I think of writing checks because I feel like that’s all I do sometimes as a founder of start ups is write checks because you don’t see them when they come in. What’s the worst case?
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