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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth. In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1.

Retention 113
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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. Luckily Alexander Osterwalder’s business model canvas presents a visual overview of the nine components of a business on one page.

Lean 120
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The Digital Transformation Is Affordable For SMBs: Where To Start In Your Digital Strategy

YoungUpstarts

by Humberto Farias, CEO and co-founder at Concepta. The digital revolution is disrupting the traditional business model for small and medium businesses (SMBs). CMOs who employ AI-powered marketing report significant gains in customer retention, engagement, and lifetime loyalty.

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Granularity and Consistency of Startup Metrics

SoCal CTO

Show me how much each unique visitor is going to cost you in search engine optimization and pay-per-click search engine expense. And it’s surprising how few startup founders think in those terms. And you definitely should have ideas around important proof points for the business. Great stuff!

Metrics 159
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 22, 2008 The three drivers of growth for your business model. The AARRR model (hence pirates, get it?) He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

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Twitter Link Roundup #156 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

How Small Businesses Can Compete with Big Business – [link]. crowdSPRING’s Small Business Spotlight of the Week: mor.sl | crowdSPRING Blog – [link]. The Founders Lie About Comfort Zones – [link]. How To Choose A Market For Your Startup Or Small Business – [link]. Just got acquired?

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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

by Aneace Haddad, CEO & Founder, Taggo. Engineers initially failed to understand the new possibilities of the new paradigm. Loyalty experts add social media to their programs in the same way that 19 th century engineers added combustion engines to their existing carriages. We are in this in-between stage right now.