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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Marty Zwilling.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 22, 2008 The three drivers of growth for your business model. The AARRR model (hence pirates, get it?) He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

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eCommerce: A VC Story [guest post]

VC Cafe

They are accustomed to more frictionless buying, easier payments, smarter recommendation engines, sharper display (product images, 3D, HD), short fulfillment time, and excellent customer service. All depending on which of the above are in the company’s core business and which are not.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Business Model I would like to propose that in addition to team, product, and market, there is actually a fourth, equally important, core element of startups, which is the need for a viable business model. These new business models focused heavily on how buying behavior has changed because of the power of the web.

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Lessons Learned: The lean startup

Startup Lessons Learned

See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process. Paring down products, target customers, business models etc takes courage, but it must be done to have any chance of success.

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

So I initially gravitated to the CTO title, and not VP of Engineering. But since I spent a long time in a hybrid CTO/VP Engineering role, I still have this nagging question. The CTOs primary job is to make sure the companys technology strategy serves its business strategy. I mean, have you seen other people? Heres my take.

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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

I’ve introduced a new class at Stanford to teach engineers, scientists and other professionals how startups really get built. Business schools teach aspiring executives a variety of courses around the execution of known business models, (accounting, organizational behavior, managerial skills, marketing, operations, etc.).

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