A Smart Bear: Startups and Marketing for Geeks
AUGUST 8, 2011
When should a company should focus on growth only, ignoring the business model and revenue? This episode was expertly co-hosted by Joshua Baer , founder of OtherInbox , progenitor of Capital Factory , angel investor , and previous founder of SKYLIST and UnsubCentral, both sold.
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 23, 2016
Investors and founders alike have been obsessed about “growth at all costs,” just as a virus colony grows without care to its effect on its host cells or whether the colony’s growth ends up destroying the host body completely, taking the colony down with it in a viral version of Lord of the Flies.
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A Smart Bear: Startups and Marketing for Geeks
OCTOBER 17, 2011
It’s harder to train people and keep your culture going, and those founders who were brilliant at seeking market-fit and constructing the foundation of a startup might be ill-suited for scaling that organization. It appears some of our WP Engine competitors are experiencing exactly this, right now.
A Smart Bear: Startups and Marketing for Geeks
APRIL 28, 2014
As the founder of WP Engine, I receive weekly emails from startups proposing a “win-win” deal. Here’s the problem , and how you can change your approach to business development so that it can succeed. “Maybe,” thinks the startup founder, “I can tap that ass. I mean asset.”
A Smart Bear: Startups and Marketing for Geeks
MARCH 6, 2012
Almost all founders I encounter are leery about discussing their product plans. When you’re pitching customers and mentors and investors and potential hires and co-founders, just talk. If a competitor got ahold of this — especially a well-funded one — I could die before I ever got started! Don’t VCs do that?
A Smart Bear: Startups and Marketing for Geeks
MAY 1, 2012
This is a choice that every startup founder must make , so I’d like to dig in deeper. To clarify the discussion, let’s use a simpler model: Companies A and B both sell products with recurring monthly revenue, and both brought in $10,000 in revenue last month. maximizing reach) versus selling more expensive units (i.e.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 3, 2011
I was listening to Noah Kagan (founder of AppSumo and the marketing mind behind Mint , and the author of this great guest post ) talk to the current crop of Capital Factory companies, when he said something so simple, so obviously correct, and yet it completely changed how I thought about my approach to WP Engine.
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