The National Science Foundation Innovation Corps – Class 2: The Business Model Canvas
Steve Blank
DECEMBER 22, 2011
The 21 NSF teams had been out of the classroom for just 15 hours as they filed back in with their business model canvas presentations. Their assignment appeared (to them) to be deceptively simple: Write down their initial hypotheses for the 9 components of their company’s business model (who are the customers?
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