View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NextView Ventures: Thinking back to before anyone knew HubSpot or the company was headed towards an IPO, where did you even start to market the company? Some startups have really long sales cycles.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Startup Lessons Learned

APRIL 14, 2009

What matters is proving the viability of the company’s business model, what investors call “traction.&# Of course this is not at all true of many profitable small businesses, but they are not what I mean by startups.) Then we could focus on standardizing a product that could have an automated sales cycle online.

Customer 167

Customer San Francisco Lean Hockey Stick 167

infochachkie.com

SEPTEMBER 24, 2011

There is an inherent conflict in a consultant’s business model and the needs of a startup. To fully appreciate why consultants often do not fulfill a startup’s needs, it is important to understand the typical consulting engagement sales cycle. Yet, it does nothing to help you execute your business model.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. You validated our business model and added huge value to our efforts.

Software Review 48

Software Review North America Europe Metrics 48

Both Sides of the Table

MAY 7, 2011

It helps with sales cycles because customers know that they can switch away if they so choose. Juno IPO’d while Joel was there, and it was the first “broken&# IPO of the dot-com era. The original business model for StackOverflow was to help employers find good programmers.

Software Review 285

Software Review Software St. Louis API 285