Genuine VC

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The Swinging Pendulum Between Distribution and Monetization

Genuine VC

In fact, Facebook literally published a playbook just over a week ago on marketing virally through their platform. I am not arguing that distribution has been commoditized, but it does point to the fact that the bar has certainly been raised for what meaningful traffic/distribution means without a business model behind it.

article thumbnail

The Swinging Pendulum Between Distribution and Monetization

Genuine VC

In fact, Facebook literally published a playbook just over a week ago on marketing virally through their platform. I am not arguing that distribution has been commoditized, but it does point to the fact that the bar has certainly been raised for what meaningful traffic/distribution means without a business model behind it.