SoCal CTO

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Open Source Business Model

SoCal CTO

There are quite a few other Software Development Companies in Southern California working on open source and/or freemium business models. Early Stage Marketing and Branding – Farida Fotouh. Attorney and Startup Business Advisor – Aaron Shec. Marketing, Startups and Networking in Los Angeles.

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8 Ways the Internet has Changed Software Marketing

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

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Customer Validation - 33 Great Articles

SoCal CTO

His basic point was: If someone, including me, tells you something isn’t a great idea and there’s no market for it there are only two acceptable responses. I saw a great post from Tristan Kromer Pivoting on Investor Feedback a.k.a Beware of Mentors. It was a top post on StartupRoar on Tuesday. Either: "That’s interesting.

Customer 227
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Startup Business Model Considerations

SoCal CTO

all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years. Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. How’s that for duality.

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Granularity and Consistency of Startup Metrics

SoCal CTO

Tim Berry has a great post on Why I Hate Those Huge Market Numbers tells us that he doesn’t like to see business plans with multi-billion market numbers used as the basis for projections. It’s the old – 5% of massive market gives us a big number. Part of those questions are around Startup Metrics.

Metrics 159
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Getting Started with a Two-Sided Market Business

SoCal CTO

Sean Ellis in Bringing a Network Effect Business to Market positions this via the following two pictures: In the case of a normal startup, you can launch an MVP and keep optimizing from there to achieve scale. In a Network Effect Startup, you need to drive growth to some degree in order to be able to even begin to test it.

Marketing 204
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Free Startup CTO Consulting Sessions

SoCal CTO

This overview (executive summary) needs to include: Product and Business What is the product? What's the business model short-term and long-term? What product, market testing have you done so far, if any? You need to send us an overview of what you are doing. Who's the customer? How does the product solve a pain?