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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Every business needs leads. The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. A higher ROI than any other type of marketing. ABM treats each account as a target market. The result?

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Seed Stage Funding 101: What it Is & How it Works

The Startup Magazine

It is necessary to cover the early stages of product development, thorough market research, and other processes during the initial step. Seed capital is a component of the initial investments made in young businesses. The criteria change after a company reaches the growth stage when it is deemed to have attained product market fit.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?

Marketing 120
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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. And what the market needed would, of course, be exactly what we had envisioned.

Lean 315
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Price is as important as any other feature to determine product/market “fit.” Your product is designed with natural tripwires to trigger other pricing ( Freemium model ), or not (business model left as an exercise to your future self). But I disagree. simple enough to be self-service).

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The Virus Survival Strategy For Your Startup

Steve Blank

But next the question is, ‘What happens to my business?”. The questions every startup or small business CEO needs to ask now are: What’s my Burn Rate and Runway? What does your new business model look like? This math works in a normal market…. Unfortunately, it’s no longer a normal market. Laying off people?

Burn Rate 436
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Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

There are other channels, of course, but these numbers give us a hint that, well, marketing isn’t getting any cheaper. To put your SaaS in the best position to win, you need to pick a go-to-market strategy that will place your SaaS on high ground. Put Your SaaS Go-to-Market Strategy on High Ground. The sales-led GtM strategy.

Marketing 289