Traversing No-Man’s Land, The Go-To-Market Phase
YoungUpstarts
JUNE 1, 2019
And given the paucity of business metrics at this point in a startup’s lifecycle, spreadsheet analysis is of little help. At this stage, the team is seeking market and customer validation metrics. But when it comes to that crucial second phase – go-to-market – entrepreneurs find themselves devoid of help and support.
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