A Smart Bear: Startups and Marketing for Geeks

article thumbnail

“Fantastic” beats “efficient”

A Smart Bear: Startups and Marketing for Geeks

Customers gleefully avoid the Blockbuster none-of-these-look-good-just-pick-one-already-zombie-walk — and NetFlix just put Blockbuster out of business — but is this a workable business model? Turning a profit at a growing company is nearly impossible regardless of business model.

article thumbnail

Building in public forces true competitive advantage

A Smart Bear: Startups and Marketing for Geeks

You are therefore forced to build some other competitive advantage into your business. For example, if Etsy open-sourced their entire stack, would that make it easy for a competitor to overtake Etsy? No, because Etsy has built a marketplace ; the presence of buyers and sellers is their primary asset.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

No, wait, I'm sorry, the real question is: What are you going to do when there are four totally free, open-source competitors? Indeed, most of the innovations we've made at Smart Bear in the art of code review have already been duplicated by both commercial and open-source competitors.

article thumbnail

Marketing Platform Independence

A Smart Bear: Startups and Marketing for Geeks

Some startups die because their business model is platform-dependant. WordPress itself is open source; Automattic (the company behind WordPress) couldn't kill off this community if they tried. Like this: Used to be, Twitter let you post anything, even advertisements, even if you didn't identify those tweets as ads.

Marketing 229